Why Every Coach Needs to Write a Book
Are you struggling to land in new clients? Are you not sure what to do next in your marketing?
There’s a simple answer you may not have considered:
Write and self-publish a book.
Why Every Coach Needs to Write a Book
It’s true. This one, simple thing—especially if it’s an actual printed book rather than just an eBook—has the power to build your business beyond your expectations. You’ll experience a whole new level of opportunities by having your name on the cover of a book.
Imagine you’re at a conference or networking group, and you meet two coaches that both specialize in business marketing—something you need help with.
The first coach says all the right things to you. She’s been in business for several years, and she’s worked with some top-notch business owners. She has excellent ideas and strategies for how she can help you solidify your marketing.
The other coach has a similar history and story, with one exception: she hands you a copy of her latest book. It’s a beautiful, professionally printed, substantial book that practically drips with confidence.
Between the two, which coach do you think has shown more authority in her work? The one with that handed you her book, of course. There’s really nothing better when it comes to establishing authority in any niche than to have a book with your name on it.
Showcase Your Expertise
So why is it that a book speaks so highly of your work and establishes your authority so well? It gives you your own platform to showcase your expertise and experience. It’s like being invited to speak on the topic you choose on the world’s grandest stage.
On top of that, your readers are a captive audience. They’re listening—at that moment— to you. That’s a powerful position and one that gives you a unique opportunity to really show off.
Larger Market Reach
No matter how many readers Google or Facebook sends your way, no matter how much traffic your YouTube channel gets, nothing can compare to the number of potential readers Amazon can bring to you.
If positioned correctly, your self-published book can reach millions (yes, millions) of new readers and thousands of potential new clients. Combine that with the authority and expertise we know comes with being a published author, and that’s a recipe for success.
Your Book – Better Than Your Business Card
If you’ve been to a networking event or a conference, you’ve no doubt collected a fat stack of business cards. Then you get back home and toss them in a drawer in your office, and six months later you throw them in the trash, without ever having contacted the people that gave them to you.
But what if one of those people handed you a book instead of another business card, what would happen then? You’re likely to read it (or at least browse through it). And you certainly didn’t throw it away. You most likely remember the person that handed it to you.
More Press Opportunities
Turn on your TV to any morning interview show, browse through the Huffington Post, or listen to any popular podcasts, and you’ll quickly see that most guest speakers and interviewees have written a book.
The fact is, these interview shows depend on entertaining, insightful guests to keep their audiences engaged and listening, and there’s no better person to interview than an author. Writing your book will open up many opportunities that you may never have had without your name on that book cover.
Is it necessary to write a book to be successful?
But you can’t deny the fact that an author will find she has an easier time growing her business and her audience than the coach who keeps making excuses or putting it off until later. If you’re starting to agree that every coach needs to write a book, but you’re not sure where to get started check out our Expert Book Masterclass and learn the steps you need to take to get started. It’s free and lays out a plan to get you started.
ABOUT TORIE MATHIS
Torie Mathis helps entrepreneurs, business owners, and CEOs showcase their authority with an expert book and a buzz-worthy personal brand. She is a best-selling author, Army veteran, speaker + trainer, and your mentor to creating the business+ life you love. She is the founder of the Author Exposure Blueprint, the Smart Arsenal, and the host of SMART AF.